Residential renovations

Belgium

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The renovation market is an important growth area within the construction market. But at first look a non-transparent market. Once per year Essencia maps out the renovations market using a large-scale online study of 1500 consumers.
 
The renovation market is an important growth area within the construction market. But at first look a non-transparent market. Once per year Essencia maps out the renovations market using a large-scale online study of 1500 consumers.

Learn more here about the contents of the latest report and the options for the additional reports per building component. Or contact us to make an appointment, so that we can see if this is the information you are looking for.

Answers to the following questions can be found in the report:
-  How many Belgians own a home?
-  Was the home purchased or newly constructed?
-  What type of work does a buyer do on a home?
-  What is the socio-demographic profile of the renovator? 
-  Does the renovator borrow money for the work, and if so, how much on average? 
-  What type of work is included in the average renovation?
-  Who has already benefited from subsidies for work performed?
-  What is the impact of the loss of subsidies on renovation plans?
-  Have all roofs now been insulated?
-  Which renovators have invested in alternative energy sources?
-  Which work is still scheduled?
-    …

​Detailed insight into the renovation activities, the demographic profiles, the allocated budgets, ....
The result is a practical report which supports every marketer when approaching renovators, DIY'ers or renovation contractors. 

In addition, your report can be supplemented, per building component, with additional information about average volumes, materials and brands used, contractors, budgets, subsidies, permits, architects ... 

 
The renovation study is an online research and occurs using a representative sample of the Belgian population between 25 and 74 years of age and focuses on private owners of houses older than 5 years. The questions target both complete renovations as well as repairs, carcass work, special techniques, non-decorative finishes and the outdoor environment of the home.
 

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